I got this job through the producer who worked on Crowd Control who was also developing a luxury property series at the same time.
There’s quite a difference in vibe between a videogame travel series and a luxury property one, and it was good fun switching from one to the other. Luxury property demands a certain level of restraint, so I opted to use a ‘cleaner’ style that adopted lens blurs and discreetly animated lines rather than the more colourful approach used in Crowd Control.
The Edelweiss logo became an anchor in these graphics and I gave it a subtle degree of animation so that it could be used across several assets:
Edelweiss London
Luxury Living
The title card took a few iterations to get right; I thought it might be interesting to include those all below so that you can see how it evolved from a starting idea to the finished product: