Completed 2024
Brand Animation Development & Campaign Creation
Client: Hostelworld

This was the second of several animated promo campaigns I was able to design for Hostelworld, and it’s nice to see how the style established in the In App Messaging campaign was built upon and refined here.

This time round also presented a step up in the number of variants needing to be created, as we’d have x11 different territory variants, each with A/B versions depicting different destinations, each in several languages – totalling x108 different videos at final export. There’s an art to building up an After Effects project file; especially for projects like these where you’re creating a large number of versioned assets. I had to ensure it was built in a fairly modular way, so that edits to translations or stock video would be quick global tweaks rather than having to make the edit x108 times across each video.