Completed 2024
Brand Animation Development & Campaign Creation
Client: Hostelworld

This was to be the first of many projects I worked with Hostelworld on where I was able to design a promo animation based on a supplied brief, rather than localising a pre-existing promo like before. 

Starting off on this project, I got the sense that the Hostelworld team were open to exploring new animation approaches rather than trying to stick too closely with a back-catalogue of assets. In fact, I remember that my only visual direction was to stick with a recently created static asset that featured a ‘dot motif’. 

Looking back at the assets I created for this campaign, I can see several areas of weakness that I almost can’t resist digging into and tidying up. But if I did that, we wouldn’t be able to see how the brand animation developed from this starting point, through several assets, all the way up to an App Store animation and Capital Markets Day video.