Flatpack Creative Brand Animation

Flatpack Creative

Brand Animation

Completed 2022
Brand/Character animation
Agency: Flatpack Creative
A character-based highly stylised animation sequence, used across Flatpack Creative’s branding materials and showreel

Designed to mimic our favourite flatpack furniture instructions, this animated sequence tells the story of Flatpack-Man first trying to make a video himself, before opting for the more sensible choice of drafting in the Flatpack Creative video spaceship (you’ll just have to watch it to fully understand).

Behind the Scenes

Rubberhose Character Animation

Flatpack-man has a certain elastic quality to him – so my usual DUIK character rigging methods weren’t going to get quite the results I was after. In this instance, I made use of the Rubberhose plugin instead – a nifty bit of kit that quite simply allows you to create flexible, rubberhose-like limbs for your characters. It’s perfect for creating bendy arms and legs – just what Flatpack-man required!